Brad Dalke (left) and Garrett Clark (second from right) recently played in the Creator Classic at Eastlake Golf Club.
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While pro golf might be in flux with the fractures at the highest levels of the game, business is booming for content creators. Social media stars have become so popular over the last several years that they’ve secured equipment contracts with major OEMs and are playing where the pros play, as evidenced by the recent Creator Classic at Eastlake Golf Club.
One of the most popular ensembles in the Youtube Golf space is Good Good Golf. The group has become one of the biggest success stories in content creation over the last several years with their channel up to 1.7 million subscribers, and they’ve even managed to secure sponsorship deals with some major OEMs.
The job of content creation is an enjoyable one, but that doesn’t mean it’s easy. Just like any other job, the gig comes with plenty of hours on the clock.
“This summer, we were traveling probably 15 days out of the months,” Good Good member Brad Dalke said on this week’s episode of GOLF’s Subpar. “And then in the 15 or so days that we’re home, we probably filmed four or five of those days … It’s been busy.”
Dalke, a former college golfer at the University of Oklahoma, also has a channel of his own, which he films for when he’s not on the clock for Good Good.
“I didn’t have much time to [film for my own channel] this summer,” Dalke said. “But I’ll start getting that up again in the next week or so.”
Content creation might seem to be all fun and games from the outside, but hearing those scheduling requirements is a reminder that it also takes a ton of work.
Zephyr Melton is an assistant editor for GOLF.com where he spends his days blogging, producing and editing. Prior to joining the team at GOLF, he attended the University of Texas followed by stops with the Texas Golf Association, Team USA, the Green Bay Packers and the PGA Tour. He assists on all things instruction and covers amateur and women’s golf. He can be reached at zephyr_melton@golf.com.
