TaylorMade’s latest collaboration could be its most intriguing

Everywhere you look, golf brands are linking up with influencers, artists and athletes for game-changing collaborations designed to increase their reach beyond the course.

TaylorMade is no stranger to the space. Recent partnerships with Kith, Barstool, NBA and G/Fore have elevated the equipment manufacturer’s popularity, but its latest collaboration has the potential to be its most intriguing to date.

Formula 1 popularity has exploded in the U.S. in recent years as television viewership topped 1 million per race for the first time. The incredible rise in interest can be directly tied to Netflix’s “Drive to Survive” series, which started in 2019 and rolled out 10 new episodes for the fifth season ahead of the 2023 campaign.

Hoping to capitalize on the incredible interest in F1, TaylorMade announced a new collection that’s tied to the hottest team in the sport: Oracle Red Bull Racing. On Sunday, Oracle Red Bull driver Max Verstappen claimed a third successive F1 championship with a P1 at the Qatar Grand Prix, continuing the team’s recent run of dominance.

Set to coincide with next week’s United States Grand Prix at Circuit of the Americas in Austin, Texas, TaylorMade and Oracle Red Bull will unveil a new collaboration on October 17 — through TaylorMadeGolf.com and its international sites — called the “Speed Craft Collection.”

“As two leading forces in our respective arenas, TaylorMade and Oracle Red Bull Racing share a common passion for pushing boundaries and pursuing excellence,” David Abeles, TaylorMade’s president and CEO said in a release. “Just as Oracle Red Bull Racing develops the ultimate vehicle for their drivers Max Verstappen and Sergio Perez, TaylorMade builds technology-driven golf equipment for our tour players and amateurs alike. We are thrilled to unveil the Speed Craft Collection, a testament to our collective commitment to innovation and performance.”

The full range of TaylorMade products is inspired by Oracle Red Bull’s 2023 RB19 car, as well as the team’s race suit colors and design. The goal of the collection is to bring together the most successful team in F1 with one of golf’s leading brands in innovation and design.

TaylorMade Stealth 2 Plus+ Custom Driver

$629.99

NEW 60X CARBON TWIST FACE Building on the speed producing success of the original 60X Carbon Twist Face that optimized energy transfer for fast ball speeds, the new face design in Stealth 2 features an advanced version of Inverted Cone Technology (ICT) to help maintain ball speed on off center strikes and increase forgiveness. It weighs 24g (2g lighter than the original Stealth face) and is designed to have an expanded COR area for a larger sweet spot and boosted performance across the entire face. CARBON REINFORCED COMPOSITE RING The Carbon Reinforced Composite Ring unites the driver head into a singular force and frees up additional mass that has been strategically placed to deliver more forgiveness. DESIGNED FOR SPEED AND FORGIVENESS The corrective tendencies of Twist Face™ combined with advanced ICT help maintain ball speed and accuracy on off-center strikes. A lightweight full-carbon body allows engineers to harvest mass and strategically place weight for optimal launch and forgiveness. NANOTEXTURE COVER The 60X Carbon Twist Face is encased by a polyurethane cover, featuring a revolutionary nanotexture technology. The nanotexture cover is used to fine tune launch and spin to optimize total distance regardless of playing conditions. ASYMMETRIC INERTIA GENERATOR The Inertia Generator remains the foundational source of refined aerodynamic properties. The result is a slippery-fast head shape that aids in swing speed generation on the downswing for golfers at every level. It is outfitted with a 15g rear weight to optimize MOI and forgiveness. SLIDING WEIGHT TRACK Weight savings from the 60X Carbon Twist Face and full body carbon construction allowed for the use of a 15g sliding weight. It is designed to help golfers control shot shape by shifting mass on the sole to create the desired ball flight. THRU-SLOT SPEED POCKET Our flexible Speed Pocket™ design is engineered to maximize ball speeds and produce additional forgiveness on low-face strikes.

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“We are excited to announce our partnership with TaylorMade and kick things off with the new collaboration: we have put our own unique stamp on the collection and merged elite sport performance and lifestyle,” Oracle Red Bull Racing team principal and CEO Christian Horner said in a statement. “We share our core principles with our new partner, by both prioritizing high-performing athletes at the top of their game and innovation in design. We are excited to bring this collaboration to fans worldwide.”

TaylorMade has yet to release detailed images of the entire line but did confirm it includes a special-edition Stealth 2 Plus driver featuring the same “dark navy and red livery” worn by Oracle Red Bull, as well as a custom Oracle Red Bull Spider GTX putter sporting the team’s colors.

Beyond the hard-goods equipment, tour stand golf bags, towels, tees, headcovers and TP5x golf balls with the TaylorMade logo and Oracle Red Bull racing signage will be part of the collection as well. Co-branded lifestyle apparel and headwear, including T-shirts, hoodies, caps and bucket hats, round out the collaboration.

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