The collaborations keep on coming for TaylorMade and the latest one is with a familiar partner.
For the second year in a row, the OEM is partnering with Oracle Red Bull Racing to create a full drop of golf clubs, golf balls, golf bags and a host of other apparel items. The drop is available exclusively on TaylorMadeGolf.com starting on October 15th.
Unique collaborations have been a trick of the trade for TaylorMade as of late. Just in 2024, the brand produced a fun Pac-Man collab, along with its second drop with fashion and lifestyle brand Kith.
TaylorMade’s original collaboration with Oracle Red Bull Racing came as the racing and golf worlds were set to collide at the Netflix Cup last November when Formula One athletes teamed up with PGA Tour pros in a made-for-TV event.
This new collaboration, dubbed “The Pursuit Collection,” features a customized set of P790 irons, finished in Red Bull Racing blue with a checkerboard pattern along the backside as well as the co-branded logo on the toe. The clubs and the rest of the collection are designed to look like Red Bull’s 2024 RB20 car, which in 18 races this season has seven wins and 15 podium finishes. A set of two MG4 wedges (56 and 60 degrees) also sports the same finish and design.
Rounding out the clubs in the drop is a co-branded Spider Tour putter done in the same blue and black colors, along with a red sightline. The signature yellow outline of the heel and toe weights is also an homage to the RB20’s tires.
“TaylorMade is honored to join forces with Oracle Red Bull Racing, one of Formula 1’s premier racing teams, for a second time,” said TaylorMade president and CEO David Abeles in a press release. “We fully embrace the opportunity to work with some of the brightest minds in sport to bring the worlds of racing and golf together. The Pursuit Collection embodies our shared commitment to performance and innovation, and we couldn’t be more excited to bring the collection to golf and racing fans across the globe.”
The rest of the collection of on-course products includes TP5x Stripe Golf Balls, a staff bag, a mallet headcover, a glove, tees and a towel. For lifestyle products, the drop features a jacket, two hats, two hoodies and three t-shirts, all mimicking the same styling as the RB20.
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