Golf Pride’s new, soft CPX grip takes a cue from BMX bikes
Courtesy of Golf Pride
When you’re president of a grip company, you tend to obsess about how people hold things — not only golf clubs but fishing rods, tennis rackets, hammers.
Golf Pride boss Jamie Ledford has been known to wander Williams-Sonoma observing customers test-driving spatulas.
There’s good reason. “For us, everything with texturization is super-intentional,” Ledford says.
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Golf Pride Multi-Compound Plus 4
“The convex, 45-degree diamond pattern on the CPX is inspired by a BMX bike handle.” There’s a ton more tech that goes into the CPX ($9.50; golfpride.com), but you want feel and performance?