Cobra doubles down on 3D-printing tech with 3D Printed TOUR Irons

Cobra was first to market with 3D-printed irons with the groundbreaking LIMIT3D irons last spring. But, as the name implied, the irons were only available in a limited run. Now, the company is bringing the technology to the masses.

On Tuesday morning, the company announced its new COBRA 3D Printed TOUR Irons inspired by the original LIMIT3D irons. But unlike the LIMIT3Ds, of which just 500 were available worldwide, the new 3D Printed TOUR Irons will be part of Cobra’s regular retail lineup.

“The 3D printed LIMIT3D irons were the first commercially available 3D printed clubs, and they sold out so quickly we had to make more,” said Mike Yagley, Cobra’s VP of innovation & AI. “The new COBRA 3D PRINTED TOUR irons offer the same premium construction, performance, and feel, but will now be available as a standard COBRA model.”

The design philosophy for the 3DP Tour irons remains the same as their limited edition predecessors: to create a compact, player’s blade-shaped iron with game-improvement technology that players of many skill levels can enjoy.

Irons

The 3D printing allows Cobra to create complex designs that cannot be achieved using traditional casting or forging methods. Previously, it was used only for prototypes or small batches for Tour players, like Max Homa’s new set of Cobra 3D-printed irons.

Cobra’s 3DP Tour irons feature a complex internal lattice structure that reduces the club weight by 33%. This allows designers to reposition up to 100g lower and deeper in the clubhead to boost MOI despite the smaller blade shape.

The lattice structure also stiffens the club head and allows for fine-tuning sound and feel.

Price and Availability

The new Cobra 3DP Tour irons will be available starting on March 21 with a 4-PW set retailing for $2450. A 3-iron and gap wedge will also be available through custom order.

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