Titleist improves golfer fitting process with new golf-ball fitting app

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will help improve distance, accuracy, and dispersion.

Now as far as the golf ball is concerned, Titleist has streamlined and improved their process with a new golf ball fitting app so golfers have one less thing to worry about.

How the Titleist ball fitting app works

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots — and since we’re talking Titleist and golf balls, the Titleist Pro V1 is used as a baseline to collect data from 12 shots; half wedges, a full pitching wedge, a 7-iron, and finally the driver. With the help of a Titleist fitter, the data is collected into the app directly from Trackman (the only current compatible launch monitor for the app) to deliver individualized recommendations based on the data.

This data-driven process is on top of the preference questions also included in the app which cover qualitative options about a player’s golf game, playing conditions, and feel preference with the result being a percentage-based recommendation.

“Our goal with the new fitting app is to make golf ball fitting more accessible and convenient,” says Jeremy Stone, SVP, Golf Ball Marketing and U.S. Sales. “Every day, we see the benefits of golfers finding the right flight, spin and feel for their games, but we also know that selecting the correct model can be difficult without the necessary information or the right process. The Titleist Golf Ball Fitting App gives us the scale to meet more golfers on the fitting tee and provide them an accurate golf ball recommendation that is unique to them.”

Now it should be noted that the app is part of Titleist’s SureFit portal available to their network of custom fitters, and isn’t consumer-facing at the moment, but when talking with the team at Titleist they continue to look at ways to expand the availability of the app down the line. (Find a fitter here: Titleist.com/Fitting)

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It’s not all about distance

We all know that distance can help improve scoring, but when it comes to how Titleist wants to help golfers shoot lower scores, the golf ball fitting app’s algorithm isn’t just focused on which ball you hit the longest, and for good reason. Just as they focus on their “3D” iron fitting — dispersion, descent angle, and distance, all of those factors help improve proximity to the hole and scoring, and a golf ball plays a big part in final performance.

Another way to think about it is that it’s way more efficient to make subtle tweaks to a driver using adjustable settings than to fit a golf ball to just one club in the bag and then reconfigure the rest of the clubs to nail down those 3D principles — it’s just simple math. You only hit 14 drivers in a round of golf but no matter where those drives go, you still have to approach all 18 greens, and even then the best players in the world only hit roughly 70% of their greens in regulation, which is why short game control is also heavily weighted in the algorithm.

With true all-around performance as the key metric for the fitting app, the four options from the process are the Pro V1, Pro V1X, Pro V1X (Left Dash), and the AVX.

Want to overhaul your bag for 2024? Find a fitting location near you at True Spec Golf.