Ping and luxury apparel maker Hideoki Bespoke collaborate on new fashion line
Ping Golf, the Phoenix-based golf-equipment manufacturer, unveiled an innovative capsule collection Thursday in partnership with Atlanta-based luxury apparel and tailoring company Hideoki Bespoke, which produces custom clothing, footwear and leather goods.
The Ping x Hideoki collab, called “The 19th Collection,” includes 60 pieces of high-end apparel, shoes and lifestyle accessories, all made in Italy.
“As golf continues to widen its appeal, it’s vital that the game progresses towards greater diversity and inclusion, while also becoming part of the culture, both on and off the course,” Dedrick Thomas, president and CEO of Hideoki Bespoke, said in a press release.
Lovers of both golf and fashion will appreciate the collection’s use of handcrafted leathers and luxe fabrics that embody Hideoki’s values, which include empowering their clients to make spirited statements about their heritage, status and aspirations. To that end, both Ping and Hideoki have a standing commitment to support Historically Black Colleges and Universities (HBCUs) across the country, with a $1 million collaboration with Texas Southern University (TSU) already in place, and others still to come.
“Ping is excited to work with Hideoki Bespoke to bring more awareness and appeal to a wider and more inclusive audience of golfers,” Andy Solheim, Ping’s executive vice president, said in the release. “This collaboration furthers our commitment to growing the game by providing golfers the highest quality, most innovative and custom products available. Their team shares our passion for approaching things in different and unconventional ways, which makes this partnership a great opportunity for both brands.”
Check out some of our favorite pieces from the collection below, and for more information on Ping x Hideoki, click here.