For gearheads, this is generally considered to be the start of the most wonderful time of the year. New gear is teased or unveiled on a near-weekly basis from now until the middle of January on Tour, on social channels and media outlets. It’s important to note almost every piece of gear has an embargo date attached to the release.
As we discussed on the latest episode of GOLF’s Fully Equipped podcast, sticking to the embargo date is important. While we’d all love to break a gear story, there are consequences for going early, especially if it’s an important product.
Such was the case in 2014 when Nike launched its Vapor line in New York. While at the hotel where the product launch took place, I heard the story of a guy who risked it all to get photos of Nike’s new gear to the masses before the embargo lifted.
He wound up learning a valuable lesson. Check out the video above for the entire story, and then listen to the rest of the episode (embedded below) to hear our thoughts on all of the new gear dropping in Napa.
Want to overhaul your bag for 2022? Find a fitting location near you at GOLF’s affiliate company True Spec Golf. For more on the latest gear news and information, check out our latest Fully Equipped podcast below.