x
Skip to main content
Golf Logo
InsideGolf Join Now  / Log In
If you don’t buy Masters merchandise, did you even go to the Masters?
SHARE
  • Share on Facebook
  • Share on Twitter
  • Share by Email
Golf Logo
  • News
    • Latest
      • News
      • Features
      • Shows
      • PGA Tour Schedule
    • Series
      • Tour Confidential
      • Monday Finish
      • Hot Mic
      • Rogers Report
    • Shows
      • The Scoop
      • Subpar
      • Seen & Heard
  • Instruction
    • Game Improvement
      • Driving
      • Approach Shots
      • Bunker Shots
      • Short Game
      • Putting
      • Rules
      • Fitness
    • Series
      • Top 100 Teachers
      • Rules Guy
      • The Etiquetteist
      • Emergency 9
    • Shows
      • Warming Up
      • Play Smart
      • Short Game Chef
      • Pros Teaching Joes
  • Gear
    • Clubs
      • Drivers
      • Irons
      • Hybrids
      • Fairway Woods
      • Wedges
      • Putters
    • Other Gear
      • Balls
      • Shoes
      • Apparel
      • Golf Accessories
    • Series
      • ClubTest
      • Winner’s Bag
    • Shows
      • Fully Equipped
  • Travel & Lifestyle
    • Travel
      • Course Finder
      • Courses
      • Resorts
    • Lifestyle
      • Accessories
      • Celebrities
      • Food
      • Style
      • Betting Advice
    • Shows
      • Super Secrets
      • Destination Golf
  • Shop
    • Shop
      • Clubs
      • Shafts
      • Training Aids
      • Balls
      • Bags
      • Technology
      • Apparel
      • Accessories
      • Our Picks
      • Shop All
    • Collections
      • The GOLF Collection
      • The Birdie Juice Collection
      • The Fully Equipped Collection
      • Shop All
  • Newsletters
    • Sign Up for GOLF’s Newsletters
      • Hot Mic
      • Monday Finish
      • Play Smart
      • Our Picks
      • Top Stories
      • Sign Up for All
  • News
    • Latest News
    • Features
    • Shows
    • PGA Tour Schedule
  • Instruction
    • All Instruction
    • Driving
    • Approach Shots
    • Bunker Shots
    • Short Game
    • Putting
    • Rules
    • Fitness
  • Gear
    • All Gear
    • Drivers
    • Irons
    • Hybrids
    • Fairway Woods
    • Wedges
    • Putters
    • Balls
    • Shoes
    • Apparel
    • Golf Accessories
  • Travel & Lifestyle
    • All Travel
    • All Lifestyle
    • Course Finder
    • Courses
    • Resorts
    • Accessories
    • Celebrities
    • Food
    • Style
    • Betting Advice
  • Series
    • Tour Confidential
    • Monday Finish
    • Hot Mic
    • Rogers Report
    • Rules Guy
    • The Etiquetteist
    • Emergency 9
    • ClubTest
    • Winner’s Bag
  • Shows
    • The Scoop
    • Subpar
    • Seen & Heard
    • Warming Up
    • Play Smart
    • Short Game Chef
    • Pros Teaching Joes
    • Fully Equipped
    • Super Secrets
    • Destination Golf
  • Shop
    • Clubs
    • Shafts
    • Training Aids
    • Balls
    • Bags
    • Technology
    • Apparel
    • Accessories
    • The GOLF Collection
    • The Birdie Juice Collection
    • The Fully Equipped Collection
  • Newsletters
    • Hot Mic
    • Monday Finish
    • Play Smart
    • Top Stories
    • Our Picks
    • Sign Up for All
InsideGolf Join Now  / Log In
InsideGolf

Great for yourself...or your Dad

InsideGOLF
News

If you don’t buy Masters merchandise, did you even go to the Masters?

By: Josh Berhow
  • Follow on Twitter
  • Follow on Instagram
April 7, 2022
  • Share on Facebook
  • Share on Twitter
  • Share by Email
Patrons line up to enter the golf shop at the Masters.

Patrons line up to enter the Masters Golf Shop on Monday at Augusta National.

Getty Images

AUGUSTA, Ga. — A good time to go the Masters Golf Shop is when Tiger Woods plays. It’s still busy, but it’s less busy. Not the kind of line-out-the-door-and-around-the-corner kind of busy. You have to go eventually. Everyone does, so you must plan accordingly.

You see, Masters merch is some of the most coveted gear in the golf world. Because let’s face it, if you went to the Masters and didn’t get a Masters polo, T-shirt, mug, hat, watch, ball marker, key chain, koozie, quarter-zip, sweatshirt, wine glass, towel, valuables pouch, coaster, umbrella or $17 pet collar, did you really even go to the Masters at all?

The Golf Shop at Augusta National is still somewhat new. Most people call it a merch tent instead of a Golf Shop, but it’s a Golf Shop. Calling it a merch tent would be a slap in the face to the structure and architect who built such a marvel. 

Accessories
10 best Masters-themed items you can buy without actually going to the merch tent
By: Emily Haas

Anyway, the old Golf Shop was in the same general area but this new location is much bigger and fancier. If you can endure the line, which actually moves pretty quickly, you are funneled into a maze that marches you from one end to the other, then back again, then again, and then around, before it spits you out in the main entry. The maze seems excessive, but it builds anticipation. Once inside, grab a shopping bag — way easier to buy more stuff — and the mad dash begins, your own personal game of “Supermarket Sweep.”

Now, if you think following Tiger Woods among the swarm of patrons in his return to the Masters will make you claustrophobic, try buying a Masters polo. The lines for kids clothes are equally long, as all those infant and toddler sizes give dads headaches.

Grandmas walk around checking off things on their Christmas lists and wondering aloud if their son will even use the Masters cocktail glasses more than once a year, while nearby college kids ponder the perfect metal sign to put up in their rental homes. A TRADITION UNLIKE ANY OTHER or the Masters logo? Who can decide?!

If you’re bad with decisions, the Golf Shop isn’t for you. There are dozens of different shirts and quarter-zips and over 150 kinds of hats. One-hundred-fifty.

At the Masters, everyone loves the gnomes. Stephen Denton

Want $75 cuff links you’ll wear twice a year? You have a few to choose from. More than a dozen ties. Four kinds of coasters. There’s a limited-edition Arnold Palmer coin set for $750, and while this would normally be a good time to joke about anyone paying so much for any four coins, the man next to me had no problem doing exactly that.

Some of the best stuff is near the checkout. The keychains and playing cards and ball markers that aren’t expensive on their own, but pick up a few and — bam! Fifty more bucks.

But the top-seller? It’s those gnomes again. Everybody loves the gnomes. They first debuted a couple of Masters ago and different variations pop up every year. This year they are the gallery guard gnomes, and according to one plugged-in cashier, they sold out in the first 10 minutes they were available on Monday. They had to limit how many people could buy and they still fly off the shelves every day they are restocked.

Someone returned a golf towel to the rack only for a patron coming in seconds later to gobble it up. The worker restocking the towels says he does so often. He had trouble guessing how many towels are sold in a day. No matter, none will be left behind.

Latest In News

8 hours ago

PGA Tour to name NFL's Brian Rolapp new CEO

8 hours ago

Uh oh: A fiery, fierce, ticked off Brooks Koepka is back at the U.S. Open

8 hours ago

What was the biggest surprise on Day 1 of the U.S. Open?

8 hours ago

The 6 most relatable moments at the U.S. Open on Thursday | Rogers Report

Josh Berhow

Golf.com Editor

As GOLF.com’s managing editor, Berhow handles the day-to-day and long-term planning of one of the sport’s most-read news and service websites. He spends most of his days writing, editing, planning and wondering if he’ll ever break 80. Before joining GOLF.com in 2015, he worked at newspapers in Minnesota and Iowa. A graduate of Minnesota State University in Mankato, Minn., he resides in the Twin Cities with his wife and two kids. You can reach him at joshua_berhow@golf.com.

  • Author Twitter Account
  • Author Instagram Account

Related Articles

News
Rory McIlroy

What happened to Rory McIlroy on Friday?! And airport tears | Weekend 9

By: Nick Piastowski
News
Augusta National

2026 Masters tickets lottery opens (with slight price increase)

By: Josh Berhow
News
rory mcilroy and jim nantz pose next to AT&T Pebble Beach trophy.

Al Michaels' 1-word text to Jim Nantz perfectly captured Rory McIlroy's Masters

By: James Colgan
Food
rory mcilroy after masters win, and 1990 chateau lafite rothshild wine

The fabled wine Rory McIlroy uncorked to celebrate his Masters win

By: Alan Bastable
Gear
Scottie Scheffler, Rory McIlroy and Adam Scott hold their green Trackmans.

Rory McIlroy just got golf's most exclusive launch monitor. Here's the backstory

By: Jack Hirsh
News
rory mcilroy marking his ball on the green

Rory McIlroy’s handmade ball markers have fascinating backstory

By: Alan Bastable
News
Rory McIlroy walks up to the Masters trophy after winning the 2025 Masters

Why 1 unseen part of Rory McIlroy's Masters celebration spoke to me

By: Josh Schrock
News
Kyle Lowry, NBA player for the Philadelphia 76ers, plays during the Pro-AM, prior to the Truist Championship

What's next for Rory McIlroy? This golf-crazed NBA champion has thoughts

By: Josh Schrock
News
Rory McIlroy

Why Rory McIlroy felt 'the worst' at this year’s Masters ... after a birdie

By: Nick Piastowski
Sign up for GOLF's Newsletters
Get the latest news, the hottest instruction tips, new product releases, golf media insider reports and more delivered directly to your inbox. Choose your favorites now.
Sign Up
Categories
  • News
  • Instruction
  • Gear
  • Lifestyle
  • Travel
Services
  • Masthead
  • GOLF Media Kit
  • GOLF Magazine Customer Service
  • TERMS OF SERVICE
  • PRIVACY POLICY
  • Opt-out of Ads/Sharing
  • Your Privacy Choices
Social
  • facebook
  • x
  • instagram
  • youtube
Membership
InsideGOLF Logo
More than $140 Value for JUST $39.99

INCLUDES 12 SRIXON Z-STAR XV GOLF BALLS, 1 YR OF GOLF MAGAZINE, $20 FAIRWAY JOCKEY CREDIT - AND MUCH MORE!

LEARN MORE

© 2025 EB Golf Media LLC. An 8AM Golf Affiliated Brand. All Rights Reserved. All of our market picks are independently selected and curated by the editorial team. If you buy a linked product, GOLF.COM may earn a fee. Pricing may vary.

Go to mobile version