Building Bryson DeChambeau’s clubs: A behind-the-scenes look at how Cobra does it

Bryson DeChambeau isn’t your average Tour pro. The numbers don’t lie. When the launch monitor is spitting out 215 miles per hour of ball speed, a set of regular tools simply won’t do. You need something special to get the job done — and a team who’s willing to put in the hours to bring the creations to life.

As you’d expect, the process is anything but normal.

“As Bryson told us he was going to get faster and stronger, we were like, ‘OK,'” said Tom Olsavsky, Cobra Golf’s VP of R&D. “Then I started thinking about it and the problems that could create. One problem is, you’re going to cave in faces. Our Tour-designed speeds are 125 mph swing speed; we test a lot there and are good there. Now he’s at almost 140 or 145, we’re not so good there. So we have to do things like the materials, welds, face thicknesses — all those things have to be adjusted. We’re always learning and adjusting.”

In the first of a three-part video series, was granted unprecedented access to Cobra Golf’s R&D team and build shop to learn what goes into creating clubs for one of the most unique golfers on the planet.

Check out the first video above.


Jonathan Wall Editor

Jonathan Wall is GOLF Magazine and’s Managing Editor for Equipment. Prior to joining the staff at the end of 2018, he spent 6 years covering equipment for the PGA Tour. He can be reached at