The post Shop the latest limited-edition putter from SWAG appeared first on Golf.

The post Shop the latest limited-edition putter from SWAG appeared first on Golf.

SWAG Golf turned eight years old this month, and to celebrate, the golf equipment and accessory brand with a rabid fan base created a limited-edition “anniversary” collection of gear. Some of the most coveted items in that collection were putters, with five designs to choose from: Handsome One, Stacked Shades, Take Out Boss 2.0, Bada Swing! NeonLights Boss 2.0, and the RAD Handsome Too Long Neck Putter.

These unique flatsticks feature head-turning design features and fun details. And now, a sixth anniversary putter has entered the chat: the SWAG Anniversary Touch of Neon 2.0 Handsome One Putter.

Gear

Shop these SWAG Anniversary putters before they sell out

By: Jessica Marksbury

This putter is designed to lift your spirits when you’re feeling down, thanks to a mix of bright, neon colors and some whimsical bears on the putter head.

The Touch of Neon 2.0 Handsome One includes a Brushed Chrome KBS Tour putter shaft and weighs 354 grams. It’s 35 inches long with 3 degrees of loft and a 71-degree lie angle.

Perhaps most importantly, this putter is a limited-edition model and thereby a limited-quantity item. As any SWAG fan knows, it’s important to get your hands on something early to avoid disappointment. So if the Touch of Neon 2.0 Handsome One putter speaks to you, hurry to order yours now via the link below before it sells out!

Shop the SWAG Anniversary Touch of Neon 2.0 Handsome One putter

SWAG Anniversary Touch of Neon 2.0 Handsome One Putter

Going down the fairway feeling bad? Add a Touch of Neon and feel the blossoms blooming. This putter’s got everything delightful. This putter’s got everything you need. You may be headed to a bogey in a bucket, but at least you’ll enjoy the ride!  The Handsome One is a classic tour-proven design with a SWAG spin on it. Building on previous generations of the Handsome One, this model continues the tradition of having a responsive sound and feel at impact.

$777.77 from Fairway Jockey

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The post Shop these SWAG Anniversary putters before they sell out appeared first on Golf.

The post Shop these SWAG Anniversary putters before they sell out appeared first on Golf.

SWAG Golf celebrated its 8th anniversary this month, and to mark the occasion, the golf equipment and accessory brand created a limited-edition collection of items, including some eye-catching putters.

Those familiar with SWAG Golf know that when items like this become available, they don’t last long. When SWAG’s first products dropped in 2018, they sold out in less than 24 hours. An avid and growing fan base ensures that not much has changed in the years since.

So what can you expect from SWAG’s Anniversary putters? There are five to choose from, each with a unique design:

Handsome One blends the regal, line-engraved world of the King of Diamonds with the wild energy of Stacked Peach Skulls.

Stacked Shades is built on the Handsome One platform, but features a stacking glasses design in a multi-colored mural that wraps the entire sole of the putter.

The white, mallet-style Take Out Boss 2.0 was inspired by a Chinese restaurant menu, complete with with red hand-painted details.

The Bada Swing! NeonLights Boss 2.0 is also a mallet style, but features a design with neon pink accents.

And of course, no SWAG release would be complete without a skull, and the RAD Handsome Too Long Neck Putter delivers, with ruler etchings along the long neck hosel and a dripping skull design in electric red and neon yellow against a blackened oxide finish.

Which of these putters speaks to your personal taste? Check them out in detail below, and click the link to order yours now. But hurry, these limited-edition selections are sure to sell out quickly!

Shop SWAG Golf Anniversary putters at Fairway Jockey

SWAG Anniversary Mashup Handsome One Putter

Two worlds. One putter. Introducing Mashup, the latest limited edition putter drop built on the Handsome One platform. We took two of the most iconic SWAG design universes and smashed them together, the regal, line-engraved world of the King of Diamonds meets the wild, juicy energy of Stacked Peach Skulls, and somehow it works perfectly. The Handsome One is a classic tour-proven design with a SWAG spin on it. Building on previous generations of the Handsome One, this model continues the tradition of having a responsive sound and feel at impact.

$777.77 from Fairway Jockey

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SWAG Anniversary Stacked Shades Handsome One Putter

Every SWAG character has a signature look, and it starts with the shades. We took that iconic look and ran wild with it, stacking glasses on glasses on glasses in an explosive, multi-colored mural that wraps the entire sole of this blade putter in pure attitude. The Handsome One is a classic tour-proven design with a SWAG spin on it. Building on previous generations of the Handsome One, this model continues the tradition of having a responsive sound and feel at impact.

$777.77 from Fairway Jockey

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SWAG Anniversary Take Out Boss 2.0 Putter

Some putters are inspired by the game. This one was inspired by a Tuesday night, a greasy paper bag, and the menu you’ve read a hundred times but still study like it’s the first. Introducing the Take Out Boss 2.0, a love letter to the greatest menu in the world, precision milled, dressed in clean white Cerakote, with red handpainted details. We took the Boss and reengineered it to be nearly face-balanced, shifting the center of gravity for better stability through impact. Widening the head by 5mm increased the MOI, reducing twisting on off-center strikes for a more consistent roll. The precision-milled face keeps that signature Boss feel, while the refined design delivers a smoother, more controlled stroke. It’s everything you love about the Boss now with enhanced forgiveness and performance.

$777.77 from Fairway Jockey

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SWAG Anniversary Bada Swing! Neon Lights Boss 2.0 Putter

You’re gonna want to hear this. There’s a place where legends are made, deals are sealed, and nobody asks too many questions. You know the one. Bada Swing! is a love letter to that world, built on the The Boss 2.0 platform and finished in murdered-out black Cerakote with neon pink that hits like a spotlight on a Saturday night. We took the Boss and reengineered it to be nearly face-balanced, shifting the center of gravity for better stability through impact. Widening the head by 5mm increased the MOI, reducing twisting on off-center strikes for a more consistent roll. The precision-milled face keeps that signature Boss feel, while the refined design delivers a smoother, more controlled stroke. It’s everything you love about the Boss—now with enhanced forgiveness and performance.

$777.77 from Fairway Jockey

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SWAG Anniversary RAD Handsome Too Long Neck Putter

The RAD Handsome Too Long Neck starts where most putters finish. A precision milled sound slot delivers impact feedback so dialed in it changes the way you think about putting. Ruler etchings along the long neck hosel keep the technical credentials front and center. Then the dripping skull hits in electric red and neon yellow against a blackened oxide finish and suddenly this thing isn’t just a precision instrument, it’s a statement. The RAD program exists to prove that uncompromising performance and style aren’t mutually exclusive. This build is the proof. Crafted for performance but built to turn heads, this Handsome Too offers a buttery feel and perfect balance. It’s so smooth, it almost feels like cheating—except It’s all skill, baby. This limited-release putter comes with a matching USA-made headcover featuring magnetic closures and ultra-soft fur to protect your flat stick.

$777.77 from Fairway Jockey

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The post SWAG and Cleveland ‘gamble’ with their latest collaboration appeared first on Golf.

The post SWAG and Cleveland ‘gamble’ with their latest collaboration appeared first on Golf.

“High roller” players, you may be in luck. SWAG Golf and Cleveland Golf, along with Srixon, have announced a “High Roller” collaboration, featuring a new set of wedges and Srixon Z-Star Diamond golf balls.

Let’s take a look at what you get.

Srixon Z-Star Diamond Golf Balls

The box of one dozen golf balls features a SWAG character on each sleeve inside the High Roller-branded packaging — A king, queen, jack,and SWAG skull ace. The Z-Star Diamond has actually been on my mind lately with some recent ball testing for the bag, so it was kismet timing that these showed up in this collaboration, at least for this author. The Z-Star Diamond is a great golf ball for players looking for stability and a bit of help launching the ball off the tee, while maintaining control and spin with the mid-irons and the wedges. You can learn more by watching our last episode of Fully Fit. I did a dedicated fitting for the golf ball and really enjoyed the results.

Worth the gamble?

SWAG x SRIXON Z-STAR DIAMOND GOLF BALLS

The house always wins — but with the right ball, so do you. The exclusive Srixon x SWAG High Roller Collection pairs tour-proven Z-Star Diamond performance with SWAG’s bold playing card designs. Jack. Queen. King. Ace. Twelve balls, four iconic designs, one limited drop that won’t be restocked.

$55.55 from SWAG GOLF

SWAG x Cleveland RTZ Wedges

The second, and a bit sexier, part of the collaboration drop is the new High Roller SWAG x Cleveland Golf wedges. Available in lofts from 50 to 60 degrees in 2-degree increments, you can build the perfect set for game. Each wedge comes in Srixon’s MID bounce grind, which is a great middle-of-the-road offering that can be worked around the greens, but still has plenty of bounce left for steeper players, or players who utilize their wedges for more full shots and pitches. Each loft has a different character engraved onto it, and each wedge also comes with a matching custom ferrule and custom ‘SWAG Issue’ Dynamic Gold S400 shaft, as well as a color-matched Golf Pride MCC +4. Having a full set next to each other is really quite a stunner in person.

Wedges

Cleveland RTZ wedges: 6 things to know about the 2025 line

By: Ryan Noll

Said Cleveland: “The all-new RTZ Black Satin Wedges are made with Z-Alloy, a completely new steel formula that enables a zero-compromise design approach for incredible feel, better durability and more consistency for our best performing tour wedges yet — all with a long-lasting, low-glare finish.”

As a sidenote, they also did a great job on the packaging. I am known to be somewhat of a packaging geek, and the details on the packaging are stellar as well. The characters, the colors — everything is all very thoughtful and well done. A nice touch when ordering a limited edition product that’s going to cost you an extra few pennies.

1/4

2/4

3/4

4/4

Would you gamble an up-and-down?

SWAG x Cleveland High Roller RTZ Wedges

Introducing the Cleveland RTZ Wedges – SWAG Gambling Edition: Same tour-level RTZ performance Cleveland is known for, now wearing the kind of SWAG artwork that makes every approach shot an entrance. Precision built. Boldly finished. Nothing else like it in the bag.

$222.22 from SWAG GOLF

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The post SWAG Golf’s Vandal mallet putters offer an abundance of tech appeared first on Golf.

The post SWAG Golf’s Vandal mallet putters offer an abundance of tech appeared first on Golf.

The SWAG Golf Vandal isn’t just another oversized mallet trying to buy its way into the high-MOI conversation. It’s a statement from the Chicago-based outfit that they’re done being pigeonholed as the “cool headcover brand.”

With the Vandal and its beefier sibling, the Vandal X, SWAG is proving that precision milling and “save-your-round” forgiveness can actually live in the same zip code.

If you’ve followed SWAG Putters, you know they don’t do subtle, but the Vandal is a different kind of loud — it’s engineered volume. Here is why this mallet is currently one of the most interesting sticks in the boutique golf market.

The Heavy Lifting: Multi-Material Perimeter Weighting

High MOI (Momentum of Inertia) is a math problem, and SWAG solved it with a dual-material build. The main chassis is carved from lightweight 6061 Aluminum, which acts as the skeleton. The “meat” of the putter — the face and the internal weights — is precision-milled from 303 Stainless Steel. By marrying these two, they’ve managed to shove the mass exactly where you need it without making the head feel like a literal brick on a stick.

That aluminum-to-steel ratio allows for some aggressive weight redistribution. In the standard Vandal, roughly two-thirds of the head’s mass sits within a half-inch of the perimeter. This results in a head that stays remarkably square even when you start catching it off the toe.The X pushes it even further. 

Vandal vs. Vandal X: Picking Your Mallet

The choice here comes down to your visual preference and how much “help” you want. The Vandal is the sleeker of the two, offering a more compact look at address.

The Vandal is a great shape and feel for players who may be in something like the SWAG Boss, and are looking to go to a fuller, larger mallet. There’s nothing really offensive about the shape and its clean, sleek lines help frame the ball well to make a confident stroke. The Vandal X goes much deeper. 

The Vandal X model goes deep. This is the one you want if you’re fully ready to commit to a large-and-in-charge profile. Its profile is pushed further back to move the Center of Gravity (CG) seemingly into the next time zone, encouraging the ball to get into a true forward roll much faster.

Just a heads up here, I noticed a decent amount of ball speed gain with the X over the standard Vandal shape. Enough to notice! 

Signature Drip Face Milling

It wouldn’t be a SWAG Putter without the signature Drip Face milling. Beyond the “if you know, you know” aesthetic, the milling pattern serves a functional purpose. It’s designed to provide soft, crisp feedback at impact while neutralizing the side spin that usually plagues off-center strikes. I quite like the feel off the face of these putters. There’s enough audio and feedback coming into the hands without sounding tinny or thuddy. It’s a nice satisfying click off the face that makes you feel like you made a good stroke at it. 

Alignment that tracks

The top line features a clever bit of kit: a rear alignment ridge that is exactly the width of a golf ball. It creates a natural visual “track” that frames the ball, making it nearly impossible to set up closed or open without noticing it.

To keep all that stability in check, the Vandal comes stock with a black chrome double-bend KBS Tour shaft. This setup produces a near-face-balanced hang, making it the weapon of choice for players who prefer a straight-back, straight-through stroke.

The “Swag” Tax: Made in Chicago, at a price

While many OEMs are outsourcing their mallet heads to massive casting houses, SWAG is keeping it local. Every Vandal is designed, milled, and hand-finished right in the Chicago area. You’re paying for 100 percent CNC-milled quality, and you can see it in every tight tolerance and sharp edges where the materials meet. It’s also nice for me that SWAG is a hometown company about 45 minutes away from me!

SWAG Golf Vandal X Putter

The Vandal X is another take on a high MOI mallet putter, precision-milled in the Chicago area from 303 stainless steel and 6061 aluminum.

$777.77 from SWAG GOLF

SWAG Golf Vandal Putter

At address, the Vandal inspires confidence with a ball-width rear alignment ridge that mirrors the diameter of a golf ball for intuitive, precise setup. The shape provides a larger footprint for added stability, while maintaining a clean, uncluttered look highlighted by a single visible fastener.

$777.77 from SWAG GOLF

Quality like this doesn’t come cheap. Expect to shell out $777.77 for a Vandal or Vandal X. The good news is that unlike SWAG’s traditional “drop” model, the Vandal series is a regularly stocked item, so anybody can get their hands on SWAG’s tech-filled Vandal series of putters. 

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The post Cyber Monday doorbuster: Get a $500 mystery box from SWAG! Here’s how appeared first on Golf.

The post Cyber Monday doorbuster: Get a $500 mystery box from SWAG! Here’s how appeared first on Golf.

If you missed out on some of the smokin’ deals available on Black Friday, fear not! There’s still time to take advantage of an incredible promotion at Fairway Jockey.

On Cyber Monday, the first 100 shoppers to spend $1,000 at Fairway Jockey will receive a mystery box from SWAG worth $500!

Unfamiliar with SWAG? If you’re a fan of head-turning gear that showcases serious personality, SWAG is destined to become a go-to brand. SWAG Golf was first launched in 2018 by Nick Venson, a veteran of the high-end putter and custom gear world. The brand’s hallmarks include bold and bright color combos, limited-edition drops and collectible pieces. This year, Swag was the official bag partner for the U.S. Ryder Cup team at Bethpage Black.

Wedges

These limited-edition Cleveland x SWAG RTZ wedges are money — literally

By: Jessica Marksbury

Take a browse through SWAG’s current inventory and you’ll find an impressive array of headcovers, putters, accessories, apparel and more. So what can you expect from the mystery box? That’s all part of the fun! The contents will be a complete surprise, but are guaranteed to be worth $500+ in retail value. All you have to to is be among the first 100 shoppers to spend $1,000 or more at Fairway Jockey on Cyber Monday, so set your alarms! With all the awesome gear available at Fairway Jockey, reaching that minimum threshold won’t be hard to do!

On Cyber Monday, you can check off your holiday shopping list and maybe slip in a few items for yourself too. Shop Fairway Jockey’s selection of gear here, and make sure you don’t miss out on this awesome bonus deal from SWAG!

Shop top-sellers from Fairway Jockey

QuadMAX Essential Putting Analysis

Unlock the world’s best putting insight.  From post-impact ball launch and skid measurements to precisely calculated roll distance, fitters, coaches, and players can now experience an entirely new level of putting performance insight on their QuadMAX. What putting data the QuadMAX measures:  Ball Velocity Vertical Launch Angle Horizontal Launch Direction Launch Spin Club Speed Smash Factor *Club Path *Angle of Attack *Impact Face Angle *Impact Lie Angle *Impact Location Skid Distance Time to Full Roll Roll Spin (RPM’s at True Roll) *Data point requires Clubhead Measurement. Note: Activation may take 2-3 business days. All Sales are Final and subject to Foresight Sports Terms and Conditions of Sale published at https://www.foresightsports.com/pages/terms-and-conditions-of-sale. U.S. customers only. 

$2,500.00 $2,500.00 from Fairway Jockey

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The Net Return Large 9 Pro Series – 9′ x 8′

The Net Return Pro Series Net is a lightweight, rugged, indoor/outdoor golf net designed to withstand the highest of ball speeds. Perfect for at home practice and can be utilized for multiple sports such as golf, baseball, or soccer. Super Safe (Ball Speeds Up to 250 MPH) A Driving Range at Your Home – Practice Anytime, Anywhere Ball Return – Only One Ball Required Use Indoors or Outside Year Round – Weather Resistant 5 Min. Pushbutton Assembly (No Tools Required!) Duffle Bag Storage and Transport – Only 33 lbs.

$995.00 $995.00 from Fairway Jockey

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Bushnell Pro X3+ Laser Rangefinder

Precision Perfected: Next Level Performance with Wind. Pro X3+ is the most powerful, precise laser rangefinder to date – packing all of the market-leading innovations you have come to expect from the #1 Rangefinder in Golf.

$599.99 $499.99 from Fairway Jockey

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Sunday Golf Ryder | Navy Blue Full Size Stand Bag

Product Detail: Introducing the Sunday Golf Ryder Bag in Navy Blue—the ultimate “I’m cool, calm, and absolutely crushing it” color. Navy is the shade for those who know they’ve got game, no need to shout about it. It’s like the golf version of a tuxedo—classy, timeless, and always sharp. Whether you’re walking onto the course with confidence or just enjoying a day out, this bag’s deep blue hue says you’re all business, with a little bit of swag. Lightweight, sleek, and guaranteed to turn heads (without trying too hard), the Navy Blue Ryder is for golfers who keep it smooth on and off the green. Features: Backpack Style Strap System Golf Cart Approved Built-In Carry Handle 5-Way Full-length dividers that holds up to 14 clubs Insulated 4 Can Frosty Pocket that keeps your drinks cold Smell-proof pocket Velour Lined Valuables Pocket High-tech water-resistant zippers Flat base for golf carts Velcro Glove Holder Tee Holder Dual-flex stand full-size stand Rain hood included Bag Specs & Dimensions: Size: 34.5” (H) x 6.5” (W) Weight: 4.9 lbs Divider Dimensions: 10″ x 7″

$274.99 $249.99 from Fairway Jockey

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TRUE Lux² Maven

Finally, a spiked outsole that redefines performance: The Lux² Maven seamlessly blends the signature TRUE DNA you know and love with cutting-edge technical innovation. Engineered in collaboration with our Tour Ambassadors, this ultimate performance golf shoe is designed for players who demand nothing but the best. Featuring our next-generation FlexBolt spiked outsole and a revolutionary flexible carbon-fiber ground force reaction plate, the Lux² Maven delivers unmatched stability, power, and comfort. Elevate your game with the most advanced TRUE shoe ever.

$325.00 $325.00 from Fairway Jockey

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Nexbelt Ostrich Brown Dress Belt 1.5″ Strap [38mm]

Transform your wardrobe with the Rowland Thomas Ostrich Brown Belt, the definition of American craftsmanship and contemporary fashion. Made in the USA, this accessory exudes elegance and durability, ensuring it’s not just a belt but a statement of quality. Note: Please allow 2 -3 Days lead time for the product to be processed and Shipped.  Key Features: Aluminum Push Button Buckle 100% Italian Calf Skin Leather Made in the USA Width of strap 1 1/2″ Strap Thickness: 3.9mm Buckle size 3 ¼ x 1 5/8 Cut to Fit to 45” pants size

$229.99 from Fairway Jockey

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Hyperice Hypervolt 2 Pro

Deep tissue massage Get the same powerful percussion massage therapy that the world’s best athletes have—right in the palm of your hand. Our most powerful device ever, now with five variable speeds and a new digital dial, the Hypervolt 2 Pro helps you recover faster so you can get back to doing more of what you love. Serious relief The Hypervolt 2 Pro is our strongest percussion device, offering deep-penetrating relief to stiff muscles, so you can train harder and recover faster.

$349.00 from Fairway Jockey

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The post SWAG Golf’s Ryder Cup collection is quickly selling out. Shop now while you still can! appeared first on Golf.

The post SWAG Golf’s Ryder Cup collection is quickly selling out. Shop now while you still can! appeared first on Golf.

With the start of the Ryder Cup at Bethpage Black just days away, there are a lot of patriotic products currently flooding the market. But for accessory lovers, SWAG Golf’s new Ryder Cup collection is truly one for the books.

For those unfamiliar with SWAG Golf lore: the brand was founded seven years ago by four friends in Northbrook, Ill. The quartet had a simple mission: Produce unique clubs and headcovers the likes of which the golf world has never seen. The first products dropped in 2018 and sold out in less than 24 hours. Today, SWAG Golf enjoys a reputation for creating designs that are bright, edgy, whimsical and pop-culture centric all at once.

With licensing partnerships in place with major sports organizations like the NFL, WWE and the MLB, as well as nostalgic entities like Kool-Aid, Street Fighter, Teenage Mutant Ninja Turtles, Topps, Garbage Pail Kids and more, the brand has amassed a rabid fan base. There’s even a drop calendar customers can access on the website to make sure they don’t miss out on new releases.

Wedges

These limited-edition Cleveland x SWAG RTZ wedges are money — literally

By: Jessica Marksbury

In terms of the Ryder Cup, SWAG Golf’s involvement has been on a steady upswing. In 2021 and 2023, SWAG provided headcovers for the captain’s gift to the U.S. Ryder Cup team. This year, for the first time, SWAG was tapped to be the official U.S. Ryder Cup team bag supplier. And now, you too can own the incredible design that will be used by the likes of Scottie Scheffler, Bryson DeChambeau, Xander Schauffele and the rest of the U.S. team.

The bag itself is an ultra-luxe Vessel Prime 2.0 Staff bag, which is composed of Tour grade synthetic leather and comes fully equipped with a total of 16 pockets (11 exterior and 5 interior). The bag has a six-way top, dual bottle sleeves, a magnetic, velour-lined rangefinder pocket and a padded single strap. The bag can also be personalized for an extra fee.

The bag’s design is brimming with cool details, including an embroidered Mount Rushmore, stars and stripes, the Ryder Cup logo, and a replica of the Presidential Seal, with the slogan “In Keegan we trust.” The base of the bag also features the famous Bethpage Black warning sign.

In addition to the Staff bag, SWAG’s Ryder Cup collection also includes a stand bag, multiple headcovers, a premium duffel bag and a selection of apparel items like tees and hats and other accessories.

Click the links to view a selection of products below, or shop the entire collection by clicking here. But hurry! Some of these limited-edition items are already sold out, so act now to avoid disappointment!

SWAG Golf Ryder Cup collection favorites

Official U.S. Ryder Cup Team Staff Bag 2025

Trusted by tour professionals and caddies, this staff bag is ideal for those who demand the most out of their equipment.

$600 from SWAG GOLF

Official U.S. Ryder Cup Team Stand Bag 2025

The VLS Lux proves that you can have a lightweight stand bag without sacrificing functional details or premium trims.

$400 from swag golf

Official Ryder Cup 2025 Duffel Bag

Show your support for Team USA with the officially licensed Ryder Cup 2025 duffel bag.

$250 from swag golf

Ryder Cup 2025 Dollar Bill Driver Cover

Bring a piece of golf’s biggest stage to your bag with the officially licensed Ryder Cup 2025 Dollar Bill Driver Cover.

$125 from swag golf

Ryder Cup 2025 Dollar Bill Blade Cover

The bold, currency-inspired design captures the high stakes of Bethpage Black, accented with patriotic red, white, and blue.

$125 from swag golf

The post SWAG Golf’s Ryder Cup collection is quickly selling out. Shop now while you still can! appeared first on Golf.

The post SWAG Golf goes red, white and bold as Team USA’s official Ryder Cup partner  appeared first on Golf.

The post SWAG Golf goes red, white and bold as Team USA’s official Ryder Cup partner  appeared first on Golf.

If you’ve followed gear trends at all over the last few years, you know SWAG Golf. Maybe it was the sunglasses wearing skull cover that dropped and disappeared in under a fraction of a second. Or the putters that look like modern art but roll like the big-name Tour sticks. Or maybe it was the first time you saw someone rocking a “DGAP” hoodie, and you had to ask what it meant. 

Whatever your intro was … welcome to the show. 

News

Gary Woodland named Ryder Cup assistant captain. What it means for Keegan Bradley

By: James Colgan

Now in 2025, SWAG Golf is making its biggest move yet: They’re the official bag partner for Team USA at the Ryder Cup at Bethpage Black. 

That’s right. SWAG is now rolling with the stars and stripes, and they’re doing it the only way they know how … their way. 

Team USA, the SWAG way 

This year’s partnership is the first officially licensed collaboration between SWAG and Team USA. But it’s not their first Ryder Cup connection. 

Back in 2021, Captain Steve Stricker tapped SWAG to design a custom set of headcovers as a captain’s gift — a stealthy, classy collab that sold out immediately when it went public. 

Now? It’s public. Loud. And pure SWAG. 

Captain Keegan Bradley worked directly with the SWAG crew to design the official 2025 Team USA bags and headcovers, and the results are every bit as badass as you’d expect. Clean embroidery. Custom graphics. New York attitude is baked into every stitch. It’s red, white and ruthless. 

Even better? You can own it. 

The Team USA bag is available now for preorder: It’s a true replica of what the squad will carry at Bethpage Black in September. 

How we got here: The SWAG origin story 

SWAG Golf launched in 2018, led by Nick Venson, a veteran of the high-end putter and custom gear world. Nick had been around premium gear long enough to know two things: Golfers care deeply about the tools in their bag, and most brands were way too afraid to make something edgy and outside the box. 

So, he built something different. 

From day one, SWAG was about Tour-level quality with street-level swagger. 

Bold colors. Collectible drops. Limited releases. And an energy that made the gear feel like more than just gear, it felt like a movement against the “old guard” golf establishment. 

News

Tour Confidential: Should Patrick Reed get Ryder Cup consideration?

By: GOLF Editors

And it worked. 

Today, SWAG is one of the most recognizable independent brands in golf. Not just because of the look but because of the commitment to quality behind every putter, headcover and accessory they ship out. 

The SWAG ecosystem 

SWAG started with putters and headcovers, but they didn’t stop there. 

Now, the SWAG universe includes: 

– Milled putters that perform at the highest level and show up in Tour bags. 

– Headcovers that are part function, part flex and full-on collector’s items. 

– Custom wedges, bags, apparel and accessories, all made with the same design-first DNA. 

– Special event drops and green grass partnerships that produce ultra-limited collab pieces. 

Everything they touch has that “you’ve never seen this before” energy. And once it’s gone, it’s gone. 

DGAP: Don’t Give a Putt 

More than just a brand, SWAG is a mindset. And nothing captures that better than DGAP, the Tour Concierge — short for Don’t Give a Putt. 

It’s attitude meets swagger meets “stop taking golf so damn seriously.” 

DGAP isn’t about disrespecting the game. It’s about playing it on your terms, with gear that actually reflects your personality. 

It has also grown into its own standalone identity, showing up on gear, in drops and across a growing lifestyle line that captures SWAG’s most loyal crowd. 

The collector scene: Welcome to the SWAGiverse 

There’s loud gear, and then there’s gear with a following. SWAG has both. 

The collector community is one of the strongest in golf. 

Limited-edition drops sell out in seconds. Facebook groups track resale values and trade pieces like baseball cards. And a headcover that dropped at $125 can flip for three to five times, or sometimes more, in the after-market. 

But the key is it’s not just about the flip. People actually game this stuff. 

That neon King you see on the first tee? That’s not for show. That’s someone who gets it. 

Scaling without compromise 

Here’s what makes SWAG different: even as they’ve gone from boutique drops to Tour players and Ryder Cup gear, they’ve grown strategically — without watering down what made them special. 

Today, they operate a full family of brands:

– SWAG Golf is the premium, collectible core line. 

– DGAP is the ultra-premium flagship brand for the diehard brand loyalist. 

– Hometown Golf is a little SWAG style added to your favorite sports teams. From NFL to MLB, to your alma mater, Hometown can help you represent. 

– Rewind Golf, which is more accessible and available in big box retail, is designed to bring SWAG’s energy to a broader audience at a lower price point. Rewind is all about pop culture and transforming some of your favorite movies into your new favorite covers. 

That multi-brand structure means SWAG can expand without diluting the core. 

SWAG Golf stays new and fresh. Hometown and Rewind get players in the door. DGAP keeps the vibe going and the collectors hooked.  

They’ve also built strong partnerships with green grass courses, private clubs, destination resorts and special events, producing limited, co-branded headcovers that you won’t find on the website. Gear that tells a story just by being in your bag. 

So yeah, they’ve grown. But the attitude? The edge? The “why” behind it all? Still the same. Just with Team USA on their bags and covers now.  

Why SWAG still matters 

In a world full of safe, traditional gear with copy-paste branding, SWAG’s doing something rare. They’re making golf feel exciting again. 

They’ve got the design chops. They’ve got the collector clout. And now, they’ve got a Team USA badge on their back. 

Whether you’re chasing SWAG drops, rocking DGAP leather on the bag or throwing that Bethpage bag on your shoulder this fall, one thing’s clear: SWAG isn’t trying to fit in.  They’re out here redefining what it means to stand out. 

Ready to “swag” out your bag with some new gear? Book your fitting at True Spec Golf.

The post SWAG Golf goes red, white and bold as Team USA’s official Ryder Cup partner  appeared first on Golf.

The post Swag Golf’s headcovers stole the spotlight, but their putters started it all appeared first on Golf.

The post Swag Golf’s headcovers stole the spotlight, but their putters started it all appeared first on Golf.

Almost anyone who is into premium headcovers has likely heard of Swag Golf.

The upstart brand only hit the marketplace in 2018, but thanks to their creative designs and limited edition drops, the company has grown much larger than founder and CEO Nick Venson ever thought possible.

That includes expanding into designing headcovers for licensed brands and private clubs, as well as other swag (pun intended) like hats, shirts, pullovers, hoodies, t-shirts and more.

But the core and the original business idea of Swag wasn’t in the headcover space. It was actually putters that were Venson’s first love.

No one forgets their first love, and Venson wants to bring Swag putters back into the spotlight by showing people how he makes the “perfect putter.”

How to make a perfect putter

“I started really getting into golf when I was a young teenager and was working at the golf course and fell in love with putters,” Venson told GOLF in a recent interview. “I was a good putter for some reason from a very young age and was obsessed with the idea of tinkering with putters, specifically.”

Venson developed an affinity for Scotty Cameron putters and started collecting them and learning how to make money while doing it. Before long he was working for Cameron, running the brand’s second distributorship of high-end and Tour-Only putters, after he dropped out of the University of Iowa in 2005.

But after three-and-a-half years, Venson moved back to the Midwest from California and was introduced to another legendary putter maker, Bob Bettinardi, in Chicago. He worked nine years for Bettinardi. He was originally a distributor but ended up in the production sphere, doing everything from designing to polishing to painting.

“I was passionate about it and I loved it,” Venson said. “It’s like my favorite thing in the world to do.”

Accessories

Swag's coveted golf accessories are now available at Saks!

By: Emily Haas

As Venson was working in the industry, technology kept improving and both Bettinardi and Scotty Cameron had access to it. Venson wondered if he could do it better.

“I wanted to make my best version of a putter,” Venson said. “I wanted to machine them from start to finish.”

When you machine a putter from start to finish — instead of head polishing to finish — Venson says it removes the human element. On Tour, players will often ask for a slightly different version of a putter. They want a very subtle tweak, but everything else kept the same.

Even if you’re the best metal worker in the world, it can be hard to get it exactly right when you hand-finish the putter head. But if you use a machine and CNC mill the putter all the way to the end, Venson says you can eliminate some of the randomness.

TaylorMade has a similar philosophy for milling the grinds of Tiger Woods’ irons and wedges so he can trust they are the same with every new set he gets.

“So I had in my head, ‘Hey, I think if I spend a lot of time on the backend, in Solidworks (a 3-D CAD program), 3-D modeling and really engineering a perfect fully machine putter, I now can control every aspect of this,'” Venson said. “But I still wanted them to look like it was hand-polished.

“I wanted to have a perfect putter if you line up 100 of these things in a row, they’re identical.”

Bringing putters out of the shadow

It took Venson and two friends nine months to figure out a model that fit the bill for a fully machined putter. They created a number of extravagant headcovers to go along with the first release.

They launched Swag Golf in April 2018 with an initial drop that sold out in minutes, and Venson saw products going for 20 times the initial price on the secondhand market.

He quickly realized how popular the headcovers were, especially.

“It started off as a putter company, but it is now definitely a brand,” Venson said. “I knew the headcovers were going to be our bread and butter right away once I realized how much people were attracted to them.”

Fueled by mostly limited drops, the headcover business exploded, and after two years, Swag acquired the headcover manufacturer EP and started pumping money into that business. The company started with just 16 people and has now grown to over 100 employees.

In some ways, especially because of the $400 entry-level price point to the putters, Venson admits the company’s headcover business may have overshadowed the putters.

Swag currently offers five shapes of its “Core” model putters, with the silver tour mist-finished “Naked” putters selling for $399 and the black PVD-finished models going for $499. Limited-release designs also become available on their website and often sell out in minutes on drop day.

“A lot of people still think that we were a headcover company first, but the funny thing is that we really started as a putter company,” he said. “It’s still my passion and you know we’re trying to get the putter to be seen.”

One of the ways they’re trying to do that is through exposure on the Tour. Over the years, Swag putters have collected five combined PGA Tour and LPGA Tour victories. Most notably, Nick Hardy won the 2023 Zurich Classic of New Orleans (teaming with Davis Riley) with a Swag blade prototype. Hardy signed on as a brand ambassador for Swag the year prior.

Anna Nordqvist also won the 2021 AIG Women’s Open with the Swag Handsome Too Putter, and the brand recently signed PGA Tour player John Pak as their newest ambassador. NBC broadcaster Smylie Kaufman joined the brand last year.

Venson also said it will be easier than ever to try out a Swag Golf putter because they’ll be carried in retail stores this year for the first time ever.

“I think that’s gonna be hopefully part of the catalyst of what kind of brings the putter to the forefront of what we’re doing,” Venson said. “And getting people who understand, who are looking at what we’re doing as a putter company, not a headcover company, and understanding what I’m willing to do for them to make them the perfect putter.”

Want to overhaul your bag for 2025? Find a club-fitting location near you at True Spec Golf.

The post Swag Golf’s headcovers stole the spotlight, but their putters started it all appeared first on Golf.