Tiger Woods Plugs Phil Knight’s New Book on Twitter

May 13, 2016

Nike has helped make Tiger Woods a very rich man since the sportswear company and the golfer first partnered together back in 1996 — that deal was for five years and worth a reported $40 million. So you can understand why Woods might feel a debt of gratitude to Nike founder Phil Knight. On Thursday Woods showed Knight some love in one of the most generous ways possible. With a book plug:

As GOLF.com reported Friday, the financial value of Woods’s is estimated to be $34,000/tweet, so we can only assume Tiger’s endorsement helped move more than a few of Knight’s books. Woods then followed up with a more personal tweet:

Let’s call it a win for both sides.