In the era of prodigious purses and savvy strategic thinking, pro golfers are making it their business to be in business outside of their sport, while show-biz stalwarts and superstar athletes like Steph Curry, Peyton Manning and Andy Roddick are discovering that the smart money is in golf itself. In our Golf & Business package (which you can also find in the Jan/Feb 2022 issue of GOLF Magazine), we’ll go inside their wallets.
Part 1: Why Abraham Ancer and Mark Wahlberg teamed up in the tequila business
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As anyone whoâs ever watched his parabolic shots on Toptracer can attest, Bubba Watson doesnât do straightforward. Point A to Point B is invariably a winding road: Bubba gonna Bubba. So, back when the two-time Masters champion decided to join the march of his fellow golf pros on the entrepreneurial route, itâs little surprise that he skipped the private label wine. You might as well have asked him to hit a stock 8-iron.
Where to begin in Watsonâs world of investments? How about the sweet spot â literally. Bubbaâs Sweet Spot, a candy shop, sates sugar cravings in Pensacola, Fla., where the homegrown Watson has assembled a business portfolio as varied as his shotmaking. Car dealership? Check. (Specifically, Sandy & Bubbaâs Milton Chevrolet.) Apartment complex? The man built it and sold it himself, like a player carrying his own sticks. Part ownership of a Double-A minor league baseball team? Please welcome to the field your Pensacola Blue Wahoos!
What, you were expecting a driving range?
Actually, Watson does own a driving range, Pensacola Golf Center, but in keeping with his nature, itâs a mix of down-home and buttoned-up. Jeans and T-shirts ham-and-egg it with chinos and collared polos all down the line. Whatever works for you.
âIt isnât about money,â Watson recently said. âThe people I partner with, they all want to give back. Itâs about helping the community that helped raise me and become who I am.â
Watsonâs latest financial foray: a stake in Linksoul, the lifestyle clothing maker cofounded by John Ashworth. Per their website, Linksoul prefers you view it âmore as a philosophy than a brand ⦠more of an experience than a clothing company.â Yes, itâs based in California, not the Florida panhandle, in case that wasnât clear. But thereâs substance in their Tao that helped draw Watson into the fold. Linksoul HQ includes a community event space that hosts art shows, concerts, workshops and documentary film screenings, for starters. The brand-cum-philosophy also led the fight to save a local muni, Goat Hill Park, from being plowed under, then spent two years refurbishing the course, making it a sustainable community park with accessible public golf for all â including many junior golfers.
âThe mission ⦠and the money theyâve been able to raise for charity ⦠itâs a special thing to be a part of,â Watson told Fortune in the wake of his investment. âThis is what drew me to it. Iâm all about my heart and where my heart leads me.â