Eastside Golf is an up-and-coming lifestyle golf brand that’s merging street culture with golf style to promote diversity and authenticity within the game. They’re essentially setting out to make golf cool — which we all already know it is, duh — but they’re trying to spread that message to the masses!
Founder Olajuwon Ajanaku originally started the brand as a way to help fund his professional golf career after graduating from college. Flash-forward to now and he’s able to fully sponsor himself through his brand. “At Eastside Golf, we want to support and encourage young athletes to take an entrepreneurial approach to fund their dreams,” he says. It’s exactly that entrepreneurial vigor that’s lead the brand to such quick growth and success.
And, the company is growing fast. They set up a booth at the Rocket Mortgage Classic, where they completely sold through merch that celebrated the city of Detroit and its diverse golf scene. They plan to make other Tour stops in the future, too. But their latest endeavor is arguably the most exciting one yet — a collaboration with the OG streetwear golf brand, Air Jordan. A rare feat, as they’re the first ever golf brand to collaborate with the basketball-turned-lifestyle-wear mecca.
The Eastside Golf Air Jordan Retro 4 Golf Shoe features the Eastside player logo on the tongue and across the bottom of the shoe. The cement-looking sole features a navy splatter and there’s gold detailing around the laces (to pay homage to the gold chain in their logo). The shoe is being sold exclusively on the Eastside Golf website for $275 via a raffle. Head over there now to enter for a chance to buy!
In the meantime, shop some of our favorite gear from Eastside below.