Gear

Introducing GOLF x Fairway Jockey’s new enhanced shopping experience

By: Marley Sims

April 10, 2023

GOLF is converging with our 8AM sister brand, Fairway Jockey, to provide you with a curated and more fulfilling shopping experience.

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We’ve got news, golf fans: we’re converging with our 8AM sister brand, Fairway Jockey, to create a more comprehensive and fulfilling shopping experience. What’s that mean for you? Lots of great things. The new shopping experience features an updated design and layout and a highly-curated, well-rounded and growing assortment of items.

Whether you’re shopping for a new golf bag, set of clubs, training aids or even a caddie uniform, we’re the experts you can lean on.

Why the merging of the two shops? It allows us to enhance your shopping experience by adding GOLF’s knowledge of clubs, style and game-teaching editorial expertise with Fairway Jockey’s virtual club fitting experts, a best-in-class custom club builder and the highest quality offerings from all the major manufacturers. You’ll now find a combined assortment from GOLF and Fairway Jockey on FairwayJockey.com.

Here at 8AM Golf, our integrated collection of brands share the same mission of supporting and celebrating golfers and the industry. We value the sport’s traditions while encouraging innovative practices to help grow the game. We provide golfers with the tools, inspiration and experiences fundamental to having more fun on the course, and this is just another layer to that experience.

So what are you waiting for? Click here to check out the changes we’ve made, or keep scrolling for a peek at some of the best-sellers you’ll find in our newly merged and highly curated assortment.