Why Jason Day adds a unique multi-colored design to his golf ball

jason day bridgestone tour b mindset ball

The design on Jason Day's Bridgestone Tour B X is unlike anything on Tour. It also serves a valuable purpose that could help weekend golfers.

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Jack Nicklaus once said, “I never missed a putt in my mind.” The quote speaks to the importance of positive visualization and its role in navigating the highs and lows golfers endure throughout a round.

If you have a process in place, it’s generally easier to battle back when things start going the wrong way.

Jason Day knows this better than most. Since he was 12 years old, the former major winner has employed a multi-step visualization that came about through work with long-time mental performance coach Jason Goldsmith. Until recently, Day and Goldsmith kept the pre-shot process to themselves, believing it gave him a distinct mental edge over his peers on the course.

But even the greats are sometimes willing to reveal some of their trade secrets. Following years of development between Day, Goldsmith and Bridgestone — where he’s currently on staff — are ready to let weekend golfers give the Aussie’s visualization process a shot.

During a recent interview with GOLF’s Dylan Dethier, Goldsmith revealed how Day’s process turned into a multi-colored “Mindset” design now found on the cover of Bridgestone’s Tour B lineup.

“Jason’s had this process for a long time,” Goldsmith told “This is what we work on when we work together, which is: how do we get him more connected and free him up so that he can be the best athletic version of himself?

“So many junior golfers, with all of the statistics and everything, get caught up in the outcome. They never learn how powerful the process is. We wanted to create this golf ball, so it doesn’t matter where you are — starting golf or you’ve been playing for 30 years — if you’ve never worked on your process, we’re hoping the design will free you up and help you enjoy the game more.”

The visual technology is designed around three different circles that act just like a stop light: Red helps the golfer stop and identify what needs to be calculated — things like distance and wind. From there, the yellow circle is designed to help the golfer prepare for the shot by visualizing what needs to be accomplished. Once the golfer is fully engaged, the green circle gives them the permission to fully commit to the pre-shot work and execute.

Bridgestone Tour B X Golf Balls

REACTIV IQ MORE DISTANCE: REACTIV iQ rebounds quickly on tee shots, delivering explosive velocity and increased distance • MORE CONTROL: REACTIV iQ stays on the face longer on approach shots, providing more spin and soft feel around the green. GRADATIONAL CORE Added distance and forgiveness comes from the Gradational Compression core. Higher initial ball speed and lower side spin from the Gradational Compression core help give you an advantage on the course. DUAL DIMPLE Extra distance and enhanced aerodynamics are a result of the Dual Dimple technology. The added distance comes from a more efficient ball trajectory thanks to less drag when the ball is in flight. SEAMLESS COVER Consistent flight and performance are a result of the proprietary Seamless Cover Technology. The perfect performance and aerodynamic balance comes from a manufacturing processes that creates a perfectly balanced dimple pattern. FEATURES: The NEW TOUR B with REACTIV iQ is THE SMARTER TOUR BALL Proprietary NEW REACTIV iQ is a SMART cover technology that reacts to the force of impact MORE DISTANCE: REACTIV iQ rebounds quickly on tee shots, delivering explosive velocity and increased distance MORE CONTROL: REACTIV iQ stays on the face longer on approach shots, providing more spin and soft feel around the green Dual Dimple technology provides efficient trajectory and reduced drag through enhanced aerodynamics The TOUR B X with REACTIV iQ delivers increased ball speed for MAXIMUM DISTANCE off the tee and HIT & SIT performance on approach shots Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B X is ideal for players with swing speeds OVER 105 MPH who want additional distance BRYSON DeCHAMBEAU assisted in the development of the NEW TOUR B X and he and MATT KUCHAR play it in professional competition Consistency and control are key factors for my game. What we’ve done with Bridgestone’s R&D team is develop and test this new Reactiv cover that allows me to control launch and spin in ways that traditional urethane falls short.– Bryson DeChambeau
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“People would say it’s very visible what [Jason] does when he’s playing golf,” said Goldsmith. “He’s a person who closes his eyes. You see his eyelids flutter a little; it’s very obvious that he’s behind the ball visualizing his intention of the flight. So when Bridgestone wanted to share this with the rest of the world, it was the obvious choice. Let’s get a guy who has been doing this since he was 12 years old.”

For golfers who’ve never worked on their visualization before and might be curious if the Mindset visual technology could be a benefit for their game, Goldsmith said the only way to find out is to take it for a test drive on the course and see what happens.

“The most important thing is to understand that you don’t have a process,” he said. “So how do I introduce this to my golf game? Once they do that, not only will their scores get better, but their enjoyment level in the game will increase. You’re supposed to play [this game], not work it.”

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