At this time of year — in honor of the year’s first major championship — many brands are creating capsules that feature iconic Masters staples. Everyone is buzzing about azaleas, peaches, green lawn chairs, dogwoods, egg salad sammies, etc. It seems each year, more and more brands enter the ring, putting their unique spin on gear that celebrates the event. In a saturated market, creativity in this realm is where brands really win. No one’s 2023 Masters capsule is more creative than Greyson’s.
The brand has built an entire identity around their wolf logo and pack mentality. Their entire ethos is about juxtaposing performance and athleticism with style and sophistication. They do this in a way that celebrates individuality yet encourages togetherness — all properties personified by the wolf. With this in mind, it makes sense that they want to bring their wolf mentality to Augusta, where everyone is hunting for birdies amongst the magnolias and pines.
They’ve done so by turning their recognizable wolf logo into a patron. He’s rocking a green and white bucket hat and some shades. In some instances, he’s even wearing the famed green jacket (though you have to be a Greyson member to be able to purchase these items). The collection notably includes a limited-edition signature print filled with abstract floral nods to Augusta National. It has items for the more traditional patron, looking to wear a polo and a bucket hat, or the more modern patron, who might prefer a bold tie dye.
Scroll down to shop a few of our favorite pieces from the line or head over to Greyson’s site to view the complete collection.
Story of Augusta Hoodie
Spectator Wolf Bucket Hat
Greyson Tie-Dye Tee
Spectator Wolf Omaha Long Sleeve Polo
Den of Magnolias Mallet Headcover
