Gear

Bettinardi opens all-new Studio B to enhance customer fitting experience

By: Ryan Barath

August 18, 2023

Studio B features a huge collection of Bettinardi putter cover designs.

Ryan Barath

Bettinardi cover wall — Studio B features a huge collection of Bettinardi putter cover designs.

Ryan Barath

OAK BROOK, Ill. — From the start, Bettinardi Golf has always been about creating putters, products and experiences at the highest level, and with the opening of their all-new Studio B in Oak Brook, Ill., golfers now have the opportunity to connect with the brand like never before.

Studio B has a full collection of products and accessories Ryan Barath

The new retail and fitting boutique has everything Bettinardi Golf has to offer in one place — from head covers and key chains, all the way up to clothing collabs and custom-designed bags, and of course putters.

That is on top of the two putter fitting studios equipped with Quintic Golf and V1 Sports’ 4-camera putting systems to help golfers get a better understanding of their stroke along with getting dialed into their perfect putter.

Studio B features two private putter fitting bays Ryan Barath

Speaking of fitting, Studio B is also equipped with a Foresight Golf GC Hawk simulator to allow golfers to go through a full Bettinardi wedge fitting to help find the right loft and bounce combinations.

Bettinardi 2023 Studio Stock 35 Putter

$449.99

Robert Bettinardi is proud to introduce the all-new Studio Stock 35 to the 2023-2024 Studio Stock line! This compact mallet offers a fresh look with widened shoulders that distribute weight evenly toward the perimeter of the putter, increasing MOI (Moment of Inertia) and making the putter more forgiving for off-center strikes. The Slant neck provides a three-quarter shaft of offset for easy alignment and setup, while one-third toe hang supports players with a slight to moderate arc in their putting stroke. Milled at our Tinley Park, IL headquarters from 303 Stainless Steel and featuring our Roll Control Face milling, the new Studio Stock 35 offers the feeling of a blade putter with the look of a mallet. 303 STAINLESS STEEL Each Studio Stock Series head is 100% precision milled from a single block of 303 Stainless Steel in our very own Tinley Park, IL manufacturing facility. This blend of metals offers a more durable, responsive, and solid-feeling putter for supreme performance. ROLL CONTROL FACE MILLING The entire 2023-2024 Studio Stock line features our signature Roll Control Face™ milling, which is engineered to propel the ball into a true roll faster, while giving golfers the softest feeling milled putter in golf. . DIAMOND BLAST/POLISHED FINISH The Studio Stock series is completed with our Diamond Blast finish on the topline and body to provide a glare-resistant view from address, while the face and sole are polished giving it a luxurious presence on the greens. PREMIUM COMPONENTS Each Studio Stock putter comes paired with a Tour Grade shaft, custom Castleton green Lamkin Sink Fit Grip, and dual-constructed Castleton green and black perforated Studio Stock Series headcover.

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“The dream of mine has always been to elevate not just the brand but the entire experience we can offer and Studio B Oak Brook really does that,” says Sam Betinardi. “From the merchandising perspective Studio B gives golfers the chance to see what Bettinardi is all about and on top of that we have two putter-fitting bays and a wedge-fitting space along with a custom Hive room for those that want to completely custom design their own putter or wedges.”

Studio B offers a build shop for putter and wedge adjustments and re-grips Ryan Barath

The space is not only a shopping experience but a testament to the brand’s long-standing dedication of manufacturing the best quality putters for the best players in the world, and it includes a wall showcasing the many professional victories they have collected.

Speaking of Tour winners, the 2022 U.S. Open winner and Bettinardi staffer Matt Fitzpatrick was on hand this week to help officially open Studio B.

For those curious about visiting Studio B, it is located in Oak Brook, Ill., about 20 minutes from downtown Chicago, and you can find more information about the location at Bettinardi.com.

Want to overhaul your bag? Find a fitting location near you at True Spec Golf.